WHO WE ARE: HOPVERTISING

Hopvertising, an undergraduate-run integrated marketing agency, is currently competing in the Invent2Prevent program, hosted by EdVenture Partners. The JHU team is composed of 20 undergraduate students, currently enrolled in the Advertising & Integrated Marketing Communications course taught by Professor Leslie Kendrick. These students gain hands-on experience by developing and implementing an integrated marketing campaign.

THE MISSION: CHECK YOUR BIAS

The Hopvertising agency has developed a tool called the Balanced Information Assessment Scale, or myBIAS Quiz. The tool allows users to self-assess their likelihood to believe false information. The campaign is intended to raise awareness about misinformation-led targeted violence and terrorism. myBIAS not only aims to provide an education about the recognition and repercussions of misinformation, but also to inspire other college students to raise awareness for the importance of being aware of misinformation. The myBIAS Quiz helps users discover their susceptibility to misinformation and begin developing skills to reverse any misguided inclinations. 

WHY: MISINFORMATION

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Misinformation is false or inaccurate information that is presented to the public as a true fact. Misinformation is seen through every domain: television, social media, magazines, and even the radio. The ability to discriminate between verified and false information is difficult, especially in a political climate as divided as today's. Many do not even know that they are being misinformed at all. The initiative of myBIAS is to combat misinformation by raising awareness for the prevalence of it. myBIAS also encourages students to recognize when they are being misinformed, their biases, and how misinformation leads to stereotypes, targeted violence and terrorism.

Elizabeth Redmond

Vivian Sun

Research Department 

Nick Mangano

Sarah Khan

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PR & Social Media

Lauren Paulet

Riley Difatta

Campaign Strategy

Claire Tan

Jacob Allsup

Finance

Cammie Berman

Lou Burns

Reports & Presentations

Leah Jun

Brhea D'Mello

Advertising & Multimedia

Mary Yan

Katalina de Leon